ABOUT US
SIGNS have very specific shapes.
These shapes on signs send messages to the audience and form a set of rules that
should be followed when developing. The main purpose of a signs is to communicate, to convey information such that its
receiver can make cognitive decisions based on the information provided. In signs, a pictogram is the image used to
convey the message of the sign. In statutory sign pictograms follow a very specific set of colour, shape, and media and
sizing rules keeping image must be kept consistent. In its purest form a pictogram on a sign should be understood even if
there is no text present. Following the standard color and shape rules increase the likelihood of a universally understood
pictogram and therefore SIGNS.
SIGNAGES are any kind of visual graphics created on various media to display information to a particular target
audience with a purpose to grab the customer centric focused angle of visibility.
We, here at CALCULATOR , as our name depicts is the root accessing and cultivating in innovations of all
branches of media in Signages as of a Big Banyan Tree in this era of Big Thoughts at the right angle.
All brands have a life cycle and suffer fatigue -ness, especially in an ever -changing market where customers to
consume rs have a wide array of options to choose an option depending on specific brand attributes. To thrive in
such a competitive brandosystem, a company must reinvent itself even more frequently without losing relevance in
presence. We assist our clients in rej uvenating their brands without losing the essence and presence of the brand
and its identity.
Employing our revitalizing brand strategy 'Happy Eyes' , We at CALCULATOR pave the right angle of
visibility to acceptance of your brand identity and as sets analyzing every attributes associated that needs to be
anchored and the ones that can be swayed off. Robust brand architecture built on our 'Happy Eyes' strategy not
only helps in determining the core competencies but also the personality of all brand s. It nourishes in building a
strong family where mother brands give strength to child brands and hero child brands give back to mother brands.
We define principles of brand architecture and then implement them through nomenclature systems, visual
languag e and overall design manifestation. Magic dies when we stop believing in its power to transform things and
amaze us with possibilities. It is an idea that we can see only if we believe. A brand in its true sense is somewhat similar
to a Magic which stays as an illusion on the Customers eyes built by our ‘Happy Eyes'.
We developed ‘Happy Eyes’ at CALCULATOR with a strong believe in organic understanding which leads
unlock brand identity. A team of specialist brand consultants, graphics designers, print media engineers, execution team
with a mandate to provide brand solutions designed to deliver more meaning to our Clients and value to Brands are our
core competencies.
